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Undergraduate class experiences advertising hands-on with “Alice’s Adventures in Wonderland” exhibition

By Marlene Renz

Galit Marmor-Lavie is a professor at The University of Texas at Austin’s Moody College of Communication. This semester she brought students in her undergraduate Advertising and Popular Culture class, offered at the Stan Richards School of Advertising & Public Relations, to the Ransom Center’s Alice’s Adventures in Wonderland exhibition. Below, she explains the project that was inspired by the exhibition and what drew her to use the Ransom Center as a resource.

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Family Day at the Ransom Center

By Marlene Renz

Visit Alice’s Adventures in Wonderland on Saturday, April 25, between 10 a.m. and 5 p.m. and enjoy free activities for the young and young at heart. You can participate in writing activities with teaching artists from Austin Public Library Friends Foundation’s Badgerdog Creative Writing Program or engage with Lewis Carroll–inspired math activities with local math literacy organization Math Happens. University of Texas at Austin museum theater students will lead visitors through the galleries. Additional activities include docent-led exhibition tours and story times in the theater.  Family days are generously supported by a grant from the Austin Community Foundation, with in-kind support provided by Terra Toys.

 

Below is a detailed schedule:

 

Teaching artists from Austin Public Library Friends Foundation’s Badgerdog Creative Writing Program will lead writing activities at the top of the hour from 10 a.m. through 4 p.m.

 

Join a docent-led tour of the exhibition at noon, 2 p.m., and 4 p.m.

 

Enjoy story time in the theater at 1:15 p.m. and 3:15 p.m.

 

Follow University of Texas at Austin museum theater students through the galleries between 10 a.m. and noon.

 

Complete Lewis Carroll–inspired math activities with Math Happens as you tour the galleries.

 

 

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Easter weekend hours

By Jennifer Tisdale

The Ransom Center will be open throughout Easter weekend, including on Friday, April 3, from 10 a.m. to 5 p.m, and on Saturday and Sunday from noon to 5 p.m.

 

Visitors can view the current exhibition Alice’s Adventures in Wonderland as well as Frida Kahlo’s Self-portrait with Thorn Necklace and Hummingbird. The First Photograph and the Gutenberg Bible remain on permanent display.

 

Free docent-led gallery tours occur daily at noon and Saturdays and Sundays at 2 p.m. No reservations are required.

 

Admission is free. Your donation will support the Ransom Center’s exhibitions and public programs. Parking information and a map are available online.

 

Please also be aware that the Ransom Center’s Reading and Viewing Room is open from 9 a.m. to 5 p.m. on Saturday, April 4.

 

 

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Thoroughly Modern Alice: Incarnations of Lewis Carroll’s heroine through the years

By Alexandra Bass

The titular heroine of Lewis Carroll’s whimsical classic Alice’s Adventures in Wonderland and its sequel Through the Looking-Glass has changed to reflect the aesthetics of the times outside her fictional word. The fantastical nature of the story allows a certain freedom of temporality: although the narrative was written to occur in Victorian Britain, there are no specific indicators of the year, and the story could just as easily have been set in the twenty-first century. The changing visual depictions of Alice reflect this sense of timelessness. Having a contemporary-looking Alice makes it easy for younger audiences to relate to her and helps to explain Wonderland’s enduring popularity.

 

First published in 1865, Sir John Tenniel’s iconic illustrations imagine Alice in a contemporary mid-Victorian pinafore, apron, and stockings. Tenniel’s depiction of Alice was the standard for the rest of the 1800s, but by the turn of the century, when the book went out of copyright, other illustrators reimagined the tale. Bessie Gutmann created Nouveau Alice in 1907, who wears a white, high-necked dress with full, long sleeves; her hair is long, swept up, and adorned with a flower.

 

In the 1920s Alice became a sporty flapper. Willy Pogany’s 1929 illustrations depict a lanky Alice, somewhat older than previous representations, wearing a short, plaid skirt, short sleeve top with a tie at the neck, and knee socks. Her hair is bobbed and boyish, as per the androgynous Jazz Age fashion.

 

Mid-century Alice reverts to the traditional, much like popular culture at the time. Disney released the animated Alice in Wonderland film in 1951, in which Alice dons a blue dress, white apron, and a black ribbon in her hair, very similar to Tenniel’s depiction. Subsequent illustration from the period shows Disney’s influence.

 

During the 1960s and ’70s, Alice adapts to the fashion of the period. One 1970 edition puts an older-looking Alice in a hot pink minidress with a Brigitte Bardot-esque bouffant; another illustration from the same year makes Alice look like she walked off of the set of The Brady Bunch, in a floral-accented minidress, knee socks, and long, straight hair.

 

The continued success of Alice’s Adventures in Wonderland is related to its ability to stay relevant and fresh to generations of readers. The story itself is not rooted in any particular temporal setting, and thus Alice has the ability to change her style to look like her readers. Although Alice was created in the Victorian era, she is anything but drab and prim: she is, more than many other literary heroines, thoroughly modern.

 

See examples of some of these book covers in the Ransom Center’s current exhibition Alice’s Adventures in Wonderland, on view through July 6. Share “Thoroughly Modern Alice” with #aliceinaustin.

 

Related content:

From the Outside In: Illustration from Alice’s Adventures in Wonderland, John Tenniel, 1865

 

Read other content related to the exhibition Alice’s Adventures in Wonderland

 

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